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Make Strategic Account Planning Your Competitive Advantage - Part 2

How to protect and grow your key customer relationships - Part 2: Implementing A Strategic Account Planning Process

Strategic Account Planning is a business process. It requires careful management, multiple inputs, and of course; strategic thinking. 

In Part 2 of this e-book, we move through the key steps of successfully implementing an account planning process, what to implement and how to do it. 

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