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Make Strategic Account Planning Your Competitive Advantage - Part 3
How to protect and grow your key customer relationships - Part 3: How To Conduct Successful Account Planning Meetings
There are only two types of customer meetings; those in pursuit of an opportunity and those for relationship management - both are sales meetings.
Everyone who connects with your customer is in some way involved with sales. Here’s how to know which meeting you are attending and what to do when you get there.
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